Mowrer "Meta-Story"

o A Web Log about the art and science of how people "use" stories.

Friday, June 14, 2013

Franchise Alchemy, Meta-story

Meta-story and Franchise Alchemy from Mowrer, LLC
Posted by Kevin Mowrer at 12:11 PM
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Labels: brand development, brand strategy, developing entertainment franchises, franchise strategy, Kevin Mowrer, Meta-story, Millennials, Mowrer Meta-story

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