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Everyone today is looking to buy, create or reinvent a story that is capable of being a big, commercial, franchise...
Whey then are there so very few of them that have worked as such?
It's not for lack of trying. The primary reason is that those stories are not being structured and developed in ways that enable the broadest possible adoption and usage by the audience. Come and join us on Sept 13th in Santa Monica for our latest Seminar "Creating A Franchise Story" where we'll unbox this specialized craft in great detail.
For more information and Sign up go to: http://www.mowrermetastory.com/workshops.html