Saturday, April 23, 2011

Excerpts from RISD lecture

The lecture on Meta-story at RISD held on thursday the 21st of April was a very good event on all levels.  The turnout was excellent, the students were a terrific audience with great questions and real enthusiasm for the subject and discussion of Meta-story.

I want to extend my sincere thanks to those students and the teachers and administrators at RISD who made the lecture possible.  Clearly, there is the talent, drive and desire to be true thought leaders alive in the professionals and students at RISD.  We're now all part of the same tribe that is having the vital discussion about Meta-story and its role in transmedia distributed mythology. A special thanks to Shanth Enjeti, Nicholas Jainschigg and Natalie Hogan for all the professional support and enthusiasm.

The entire two and a half hour lecture was video captured and I will be posting a few brief excerpts from it here on the site over the next few weeks.  The lecture was focused on introducing the foundational understandings of what Meta-story is, how it came to be, what its role is in today's Transmedia distribution world and why its critical for creators and vision leaders to learn this craft to insure quality and human meaning in these big mythological stories.

The professional lectures and seminars I'll be rolling out in a few months, will also cover the introduction but further include segments with a great deal more detail as well as workshops.

I will start with several short videos today.

The first video I am posting speaks to the definition of Meta-story. I would like to expand on the credits for Henry Jenkins, who's definition I refer to and credit in this video.  His role, when he created the concept of Transmedia at MIT, was creator and co-director of the comparative media studies program.

Here is the talk on "No room for the Muse" discussing the transmedia created pressures on the act and process of creating grand mythology.  Of note, the chart used in this video segment to represent the present state of how Transmedia producers are functioning is accredited to Simon Pulman who is a Transmedia producer himself and a blogger on the subject.

During the lecture I also covered a bit of why telling and listening to stories is evolved into us.

Here is an overview of how the various media formats, product, licensing and social media fall into "anchor" categories grouped by what function they perform for the narrative.

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