Hello everyone,
I have some exciting news to share and an invitation I’d
like to pass along. At this year’s Kidscreen Conference (runs Feb 5th
to the 8th in NYC) I’ll be speaking on the subject of Meta-story.
For those of you who can attend, the talk will be on Thursday, Feb 7th
at 2PM.
I’ve decided to spend a few moments here on the blog
expanding just a bit on the topics I’ll be speaking to. Of course, there will
be greater depth in the presentation and good discussion afterwards for anyone
who wants to stay and chat.
The title of the talk is:
WEVE TICKED ALL THE BOXES,
WHY ISN’T IT A FRANCHISE YET?
Narrative Development
to achieve multi-category success
Everyone wants a Franchise! Not just any Franchise, but a
full-on, multi-format, kid’s media and consumer products franchise.
Why then, in the age of exploding transmedia execution, is
there so little Franchise success? What’s missing?
It’s all about the story. The quote at the head of this blog
says:
“Franchise stories are like software. If you don’t rigorously develop
the larger story to perform in the formats and categories you want them to…they
wont!”
What this means is that intentional
Franchise story development is a unique craft with specific knowledge, tools,
processes and insights the same way that writing a screenplay or authoring a
novel is.
Whether you are a media executive, content creator, consumer
products marketer or licensing agent, this presentation will give you new and
actionable tools and insights for developing Intellectual properties for
greater franchise success by demystifying key success factors such as;
What is permission to
play and how is it changing the entertainment and product landscape?
What are the five
measure of franchise strength you should constantly be challenging your
franchise with?
How do you identify and refine targeted narrative meaning and how does it drive audience
success in all formats and products?
Why is product placement so damaging to a narrative and what
is the more powerful alternative to drive consumer products while improving the
story?
How can an entertainment or product company rethink their
own structure and process to innovate more effectively in the quickly evolving
world of franchise development?
Hope to see you all there and I look forward to speaking to
and discussing my life’s passion…Meta-story.
